1930–1939 Classical Modernism
Another crisis management strategy, through which Embru once again demonstrated its pioneering spirit, was its collaboration with architects of the ‘Neues Bauen’ movement. A collaboration which – to state the matter plainly – was not a great commercial success, but through which Embru helped write one of the most significant chapters in the history of Swiss design. From 1930 onwards, this gave rise to a diverse range of standardised furniture. This ranged from cantilever chairs in various designs, through tables, to Swiss style icons such as Alfred Altherr’s Landibank or Werner Max Moser’s armchair, and right up to the 2072 lounger, better known as the Le Corbusier lounger. Today, some of these models are being produced again by Embru.
These new ideas were also reflected in a piece of school furniture, the design of which involved a significant contribution from Gustav Hassenpflug, a Bauhaus graduate and colleague of Breuer. By separating the school desk and the school bench – which had previously been firmly joined together – and by making both parts height-adjustable, Embru revolutionised school furniture in 1934.